Fashion house Jeanswest have launched their new Australian Cotton range   Australian cotton is recognised as the best in the world and our very own Young Farming Champion Jess Lehmann features in the Jeanswest campaign. You can read Jess’ blog for Jeanswest here

“we’ve been so encouraged by Jeanswest willingness to get out in the field and learn from our farmers who are leading the world in the ethical and sustainable production of cotton,” says Adam Kay CEO Cotton Australia

Jess’ involvement is as a direct result of her very clever social media strategy. Watch this space for an upcoming article by Jess on how to leverage social media and how you too can share the great story of agriculture

 

As a bit of a cotton and jeans fan myself I will definitely be checking out the Jeanswest cotton collection 

Having spent the last week visiting schools in Sydney with Young Farming Champions (YFC) Jo Newton (dairy) Peta Bradley ( Wool) and Laura Phelps (Pork) it never ceases to amaze me how much I learn about agriculture and the way the students soak up everything the YFC share with them.

From the depth of the questions the students asked it was clear a great deal of investigation of their allocated agriculture industry has happened over the last 6 months.

its also very rewarding to travel around with the YFC and listen to what motivates them and their plans for the future.

I am constantly dumfounded at the depth of their talent.

An outstanding example of this is Cotton Young Farming Champion Sharna Holman who has become a mega media star this year. Sharna has been featured ( along with YFC Hannah Barber and Stephanie Fowler) in OUTBACK Magazine, and the RAS Times ( along with YFC Emma Longworth) and co-stars in this very clever series of Lone Stranger Adventure videos promoting best practice biosecurity outcomes

 

 

Go Sharna – cant wait to see where you pop up next

 

Next week Australian agriculture goes global at the World Environmental Educators Conference in Canada through The Archibull Prize.

A big shoutout to all the Young Farming Champions, the Picture You in Agriculture team, the students and teachers and our collaborating partners for making this possible

Extra big shoutout to Young Farming Champion Peta Bradley who designed the template for this poster  and Larraine Larri who will present the program on our behalf.

 

Graphics by Lance Clayton of Lance Clayton Motion Design

Update

 

Larraine Larri presenting the Power of the Cow poster