Fashion house Jeanswest have launched their new Australian Cotton range   Australian cotton is recognised as the best in the world and our very own Young Farming Champion Jess Lehmann features in the Jeanswest campaign. You can read Jess’ blog for Jeanswest here

“we’ve been so encouraged by Jeanswest willingness to get out in the field and learn from our farmers who are leading the world in the ethical and sustainable production of cotton,” says Adam Kay CEO Cotton Australia

Jess’ involvement is as a direct result of her very clever social media strategy. Watch this space for an upcoming article by Jess on how to leverage social media and how you too can share the great story of agriculture

As a bit of a cotton and jeans fan myself I will definitely be checking out the Jeanswest cotton collection