A new collaboration to promote Australian agriculture has been made with the announcement that Art4Agriculture and the Ricegrowers’ Association of Australia (RGA) will partner in 2018.
Art4Agriculture has long been recognised for its delivery of community events such as The Archibull Prize and its training of young people with the Young Farming Champions program. Art4Agriculture works with a range of supporters and is proud to add RGA to that list and to spread the rice industry’s story across a greater audience.
“RGA is excited to support the Young Farming Champions program with RGA’s Erika Heffer from Deniliquin representing the rice industry,” RGA executive director Graeme Kruger said. “RGA understands the importance of developing the skills of our young people. The rice industry is pleased be able to share the story of rice with the wider community through our Young Farming Champion Erika.”
The Young Farming Champions program identifies youth ambassadors and future leaders and provides them with the training and skills to thrive in the modern world of agricultural advocacy. As part of the program Erika will attend workshops in Sydney under the mentorship of some of Australia’s finest communication, marketing and professional development experts. She will then have the opportunity to take her story into schools with The Archibull Prize.
“As part of the Young Farming Champions program I expect to meet like-minded young people who love agriculture and to learn alongside them about all things ambassadorship, communication and connection,” Erika said. “I am looking forward to attending workshops and undertaking professional development to prepare me to confidently share my rice story and be a young face of agriculture in my community.”
Erika sees the rice industry as an innovative and evolving one and is keen to share the good news story.
“Our Australian rice growers use 50% less water to grow one kilogram of rice than the world average. The industry is continually improving our rice varieties to ensure we grow more crop per drop. In Australia, rice production can be switched on or off depending on the water availability, which makes it perfectly suited to our variable climate,” she said.
Welcome Erika we are all looking forward to partnering with you to inspire pride in Australian agriculture and a new generation of agriculturalists .
Read Erika’s story here