Alana Black making the most of the opportunities available to young people living and working in rural Australia
Art4Agriculture’s Young Farming Champion program envisions a world where the brightest young agricultural minds from across Australian agriculture come together to build a better future.
Similarly the Rural Youth Project, based in Scotland, aims to “develop feasible strategies to develop leadership and enterprise skills amongst young people in agricultural and rural communities based on understanding their current situation, aspirations, opportunities and challenges.”
In 2019 the two programs will share ideas and experiences as YFC Alana Black takes up a role with the Rural Youth Project in Scotland.
Alana grew up in the small town of Rydal in central NSW with extended family on a nearby farm. Once, when driving with her mother, she questioned why relatives were on the farm and not her own family. Thus began a tumble down the rabbit hole of succession. Alana had completed a degree in communications from Charles Sturt University and used the topic of succession in her masters in organisational communication. “Finding out about what happened with my grandfather and his brothers and how succession played out there, and then looking how succession plays out for a lot of families in regional Australia I realised there is a big communications deficit,” Alana says. “People don’t know how to talk to each other about difficult subjects like succession.”
“Being a typical millennial I thought I’d start a website and put all of my findings on there,” she says. Fledgling Farmers was born. Alana was then accepted into the ABC’s Trailblazer program, which gave her new project wide exposure and gave Alana further insight into media and communications. These are skills she has honed with her participation in the 2018 Young Farming Champions program and which, in 2019, she will further employ as a member of the Youth Voices Leadership Team communication committee.
A big part of communication in the modern world is the use of social media and this has led Alana to Scotland. “Again, as a good millennial, I am very active on social media and I came across a Facebook page called the Rural Youth Project,” she says. “They were researching the challenges young people face when they don’t live in a major centre and were doing a survey wanting data from across the world.”
Alana (left) is looking forward to reconnecting with the bright minds she met in Scotland in 2018
Alana completed their survey, followed up with an email asking about succession in their part of the world and was invited to be a video blogger. “Then they said they had an Ideas Festival they were going to run and would I like to come over and speak,” she continues. “How could I say no? I’m actually half Scottish – any excuse to go back is certainly something I’d love.”
Alana went to Scotland for two weeks, did work experience with Jane Craigie Marketing (who initiated and manages the Rural Youth Project) and attended a field day where the ambulance was called for a person suffering heat exhaustion – in 190C.
Alana’s first trip to Scotland was in a volunteer capacity, but this has led to further career opportunities and on 4th June she will fly into a Scottish summer. “I will be working with Jane Craigie Marketing on the Rural Youth Project, which is running over 4 years,” she says.
We look forward to hearing of Alana’s adventures in Scotland with the Rural Youth Project … and to how she copes with the heat of a northern hemisphere summer.
You can read more about Alana here
#YouthVoices19 #YouthinAg #StrongerTogether #ThisisAusAG
[…] Given the massive contribution Alana’s to the YVLT Communication Sub-Committee we know she’s going to make a really valuable contribution in Scotland and we’re looking forward to the sharing of ideas and experiences between the Rural Youth Project and PYiA. Read more about Alana’s journey here. […]