In this episode of Leadership is Language ALISON PENFOLD and CATHERINE MARRIOTT explore Anticipatory leadership – what is it and how can we use it to take responsibility and protect agriculture and what do Dad and Dave have to do with it all?
Catherine Marriott sits down with Alison Penfold to find out.
- Leadership takes curiosity, bravery and courage
- Be proactive rather than reactive
- Call out your own risks and change the narrative
- Influence isn’t just going to be what you say, but it’s how you behave. That’s part of telling the story.
“…. over time, what I’ve come to see and [what] I think is really critical, particularly in agriculture, is anticipatory leadership. It’s really about being able to use strategic foresight to identify issues and opportunities, risks and opportunities and get ahead of the curve…….we need to get on the front foot and collectively work together to get ahead, so that we’re in control of managing the risk.”
Alison Penfold is a director of Future Eye. She has a forensic understanding of, and first-hand experience in, community engagement, risk and issues management, policy development, advocacy and political and bureaucratic processes. Her 20 years’ experience includes: Chief of Staff to a Federal Cabinet Minister, policy and political adviser to a range of State and Federal Ministers, CEO of a national agriculture sector industry body, Government Relations Manager for a major retailer and a range of senior policy, campaign and strategic advisory roles. Alison is a change agent promoting the need for business and industry to call out, act on and get ahead of social license risks.
Over the last 15 years, Catherine has worked in management, strategic and leadership roles in the agricultural, research and regional development sectors in Australia and internationally. During this time, she has become a proven business leader, communicator and entrepreneur, focused mostly on leadership development, advocacy and delivering innovative solutions for the industries in which she works. Catherine has always worked in rural and regional Australia and is inspired by the potential of our regions. She is passionate about the people side of agriculture, learning from and sharing with others. Mentoring is a role she plays with enthusiasm as she learns just as much from her mentees as she shares. She uses her Rural Science degree to understand the technical aspects of agriculture, while her experience in business helps her connect with people and maximise opportunities for others. Catherine has worked as a consultant, an entrepreneur, developed a start-up member-based organisation for the northern beef industry and plays a role on a number of private and public boards both in Australia and internationally. She is UNE’s 2019 Distinguished Alumni Award winner, a graduate of the Australian Rural Leadership Program, a Graduate of the Australian Institute of Company Directors and was the 2012 WA Rural Women of the Year.
Want to know more?
Watch Alison on Landline talking about the red meat sector and social licence here
Watch all the social licence segments from Landline on 14th November here