Category / careers in agriculture

by Action4Agriculture

From The Archibull Prize to Young Farming Champion – how Action4Agriculture works for Danielle Fordham

Traditionally agriculture has not conducted longitudinal studies following the journey of participants in its agricultural awareness programs. We look forward to that changing.

Today’s story is very rewarding for our organisation. Our journalist the wonderful Mandy McKeesick interviewed Danielle Fordham who we first met over 12 years ago when she participated in The Archibull Prize during secondary school

 

Young Farming Champion Danielle Fordham (centre front row ) inspiring the next generation of agriculturalists to follow in her footsteps 

Background

Action4Agriculture offers a holistic suite of programs designed to inspire and empower agricultural advocates and leaders. We realise this is not a sprint but a marathon that requires long-term commitment from ourselves, our partners and, most of all, the young people we want to inspire and cultivate.

Danielle Fordham is the perfect example of how the programs and training come together. She was first exposed to Action4Agiculture through The Archibull Prize at Caroline Chisholm College and in 2022 became a Young Farming Champion sponsored by Hunter Local Land Services. As our new program, Action4Youth, readies for roll-out in 2023, Danielle has already been involved – sharing her agricultural journey with students as part of a pilot program at Lake Illawarra High School.

This is Danielle’s Action4Agriculture story ……

Danielle, you were part of the team from Caroline Chisholm College that was named Grand Champion Archibull in 2011 with the wonderful Rubick’s Cube inspired creation “Moobix Cube”. Can you tell us about your Archibull experience?

I was part of The Archibull Prize in 2011 and 2012 and the experience was incredible. It connected my learnings in the classroom to the real world. As a cohort, my friends and I loved participating, bonding and getting to meet like-minded people our own age who shared the same passions.

I enjoyed researching issues such as how to feed a growing population, learning more about cow by-products (did you know cow parts are used in cosmetics and medicine?) and showcasing the trophy-worthy dairy and red-meat industries. It was great to come up with creative ideas to communicate these issues and showcase agriculture in a new light to the wider public.

The experience opened my eyes to the endless opportunities in agriculture and it cemented my interest and career ambitions in the agricultural field. Most importantly The Archibull Prize connected me with the brilliant organisation that is Action4Agriculture (previously Art4Agriculture) and the opportunities it has provided me.

 

Since high school you’ve become a poster girl for the diversity of Australian agriculture, undertaking a business traineeship, attending Tocal Agricultural College (Double Dux!!), working in agribusiness, studying an environmental university degree and working as the Alumni Officer at Tocal. How did it feel to add Young Farming Champion (YFC) to your resume in 2022?

 

It was deeply empowering to be selected as a Young Farming Champion. I was struggling to find my connection back to the agricultural industry as I had moved into the environmental science sector and the YFC program provided the best opportunity to combine the two.

The experiences and workshops provided by Action4Agriculutre as a YFC have strengthened my confidence and ability to a stand as a clear, trusted voice in agriculture. I want to make a positive impact on agriculture and support the community, and YFC has enabled me to do this and more. YFC has broadened my horizons and I feel I can go further with my career than I ever imagined.

 

And, specifically, what skills has the YFC program given you?

The YFC program has taught me essential skills such as how to be an effective communicator, how to be an inspirational speaker and presenter and how to efficiently manage my time. The program has given me a network of peers and industry and community contacts.

Through YFC I have converted my passion for agriculture into a vehicle to empower other young people, such as my students at Tocal Agricultural College.

 

In 2023 we are launching Action4Youth, which aims to introduce disadvantaged young people to career pathways in agriculture. You participated in a pilot program at Lake Illawarra High School last year. What was that like?

It felt incredibly rewarding to be able to connect with students who were like me: interested in agriculture but who didn’t grow up on a farm or have the money to study agriculture straight out of school.

I was able to share my story and empower the students to think outside the square. I could assure them there are plenty of opportunities out there after school and, as a living example, that you are not limited by your HSC or ATAR results. If you are passionate about a career or lifestyle, there is nothing stopping you. You have just got to keep looking for your next step and embrace the skills and lessons you learn along the way.

Additionally, I was equally inspired by the Lake Illawarra students and their tenacity and enthusiasm. It was great to learn from each other and feel connected to the future of agriculture and our communities.

Young Farming Champions Lachie White and Danii Fordham were a big hit with students and teachers at Lake Illawarra High School  

Overall, how do you feel the Action4Agriculture programs align with your aspirations for your own career?

The Action4Agriculture programs align with my aspirations of being a clear, trusted and influential leader in the sustainable agriculture field in two particular arenas: marrying agriculture and science, and promoting women.

The environmental world is in turmoil with global issues of climate change, ocean acidification, food and resource insecurity, habitat destruction, and contamination. These issues threaten all our livelihoods and existence; and this make creating a future we all want to be part of a shared responsibility.  Agriculture is a key industry in combating and controlling these issues with opportunities in technological innovation, sustainable and regenerative practices, environment restoration, carbon capture and rehabilitation integration. The opportunities for agriculture to be part of the solution are endless.

To create these solutions it is vital to strengthen the connection and relationship between agriculture and science and I plan to do this by promoting sustainable agriculture.

Championing women in agriculture and science is also a passion of mine and in 2022 I organised an event to recognise 50 years of female students at Tocal College. By telling my own story and connecting with like-minded women we can overcome social challenges and promote equality.

Action4Agriculture’s ethos and opportunities to connect directly with the next generation and particularly the training and networking received as a Young Farming Champion enables me to effectively communicate these challenges and find the solutions we all need.

 

 

by Action4Agriculture

Keeping agriculture front of mind – COE’s Virtual Ag-Week Conference

 

Everyone, everywhere will agree COVID has been tough on education. Working and learning from home has meant the curtailment of activities beyond the online world.

Principal Kris Beazley and the team from the Centre of Excellence in Agricultural Education have risen to the challenge ensuring that agriculture stays front of mind with a virtual conference to connect young people in schools with people working in the industry.

Timed to coincide with National Ag Day on November 19 the conference for both NSW primary and secondary students will run over five days from November 15, with 22 masterclasses from a range of industry experts from IT, on-farm, science and research, and media.

“We were holding a field day in conjunction with Tafe (Richmond) and Local Land Services during ag-week but because of Covid it was postponed but we wanted to make sure we didn’t lose that focus. We had been delivering WOW Wednesday to our full-time AgSTEM students during lockdown to connect them, via Zoom, to an industry expert and this has proved a good model for a virtual ag conference,” Kris says.

The CoE panel of agricultural experts includes our Young Farming Champions. Dr Danila Marini will speak about research and technology for animal welfare, Dr Jo Newton will speak about the future of dairy farming and Emily May will give insights into peri-urban agriculture. Friend of the YFC, Kate McBride, will also speak about farming in the Murray-Darling river system.

Visit the website here to book a place for your school

“We have connected the conference to curriculum and there is clear alignment to not just agriculture but science, geography, food and fibre production, sustainability and environmental sciences. We have also included the careers component so young people have exposure to people in the industry, and on top of that it is good PL (professional learning) for teachers. It is a chance for teachers to connect their young people to the world beyond their immediate world, when they have been in lockdown for so long,” Kris says.

Sessions for the conference are filling quickly and registration is required beforehand. Ensure places for your students by visiting the website

#YouthinAg #VirtualExcursions #WoWWednesdays

by Action4Agriculture

Crafting Careers in Agriculture Rob Kaan says it starts with engaging with young people and their parents (our consumers )

“We see the consumer being just as important as the farmer. Changing entrenched cultural values and beliefs held by parents is challenging so it’s really important to us to focus on students, which is why we target agriculture and STEM education in schools around the world. This helps the kids form their own educated and hopefully positive views on agriculture.” Rob Kaan MD Corteva Agriscience Australia/NZ/Japan/Korea

At Picture You in Agriculture (PYiA) we have four goals.

Achieving Goal 4 – attracting the best and brightest people to the agriculture sector which we do using our Young Farming Champions as role models in our in-school programs The Archibull Prize and Kreative Koalas also requires a whole of sector commitment to

  • expose young people as early as possible to jobs in agriculture whilst they are at school
  • ensure there are multiple touch points to agriculture along their school journey
  • equip students and job seekers with navigation resources into agricultural career pathways and jobs
  • ensure industry routinely assesses its skills and credential requirements
  • inspire the agriculture sector to take a whole of supply chain approach to being the image we want the world to see.

In this Crafting Careers in Agriculture* series we speak with leaders in the industry to understand their views on the future of the agricultural workplace.

Following the opinion piece from Young Farming Champion Emma Ayliffe our first Thought Leader is Rob Kaan

Rob is the managing director – Australia/NZ/Japan/Korea – at Corteva Agriscience, a company ahead of the curve when it comes to workforce forecasting to ensure they have the right team on the ground supporting farmers now and in the future.

Rob believes engaging with school and university students and, in turn, their parents (the consumers) is an important avenue for attracting people to agriculture.

“We see the consumer being just as important as the farmer. Changing entrenched cultural values and beliefs held by parents is challenging so it’s really important to us to focus on students, which is why we target agriculture and STEM education in schools around the world. This helps the kids form their own educated and hopefully positive views on agriculture.”

“It’s also why working with PYiA is important because it provides a pipeline from school to university, allowing us to identify and develop talent. A great example is Corteva’s Steph Tabone who has recently joined the Young Farming Champion program.”

Sparking an agricultural interest in students and the consumers is only one step to attracting the future agricultural workforce. Rob believes creating a workplace where people want to work is critical and Corteva is actively addressing this.

“Diversity in many forms is important but gender diversity is critical so we work to have positive policies in place such as maternity and paternity leave and strive to have gender balance within our teams and leadership. Employee flexibility is another important factor and this has been highlighted with COVID. We still need good guidelines and rules in place to support collaboration, but I think young people want a flexible work environment. Another factor is technology. School kids don’t always make the connection between cool technology and agriculture. That is a big gap and one we want to change.”

Finally, Rob talks about what he calls the purpose of agriculture; a notion that the sector not only provides food and fibre, but is influenced by holistic real-word interests.

“Relationships with food companies and the active promotion of integrated pest management (IPM) are important activities that support our corporate values. Young people are also interested in these issues and issues such as sustainability and climate change.”

Corteva’s identification of the needs of the future workplace puts them in an optimum position to be an employer of choice for the students they are currently reaching in schools. And what example would Rob give them of a cool career?

“The future challenges for agriculture are both daunting and exciting at the same time, with a singular focus on the global need to grow more food with less; less labour, less water, less land and less impact. Developing and utilising automated technology is a great example of this– anything from driverless vehicles, sprayers and harvesters to specialised drones and satellites. Automation using cutting edge technology is going to be a huge global market that will help solve significant labour shortage issues in all countries.”

And how did Rob find his way into a career in agriculture?

Rob readily admits to having no affiliation or connection with agriculture during his childhood years. In fact, he wanted to be a veterinarian.

“I didn’t get the HSC marks to directly enter vet science, so the only other pathway was through agricultural science at Sydney University. Once I entered this stream, I found I really enjoyed it and stayed with a focus on agronomy.”

Connect with Rob on LinkedIn

* The Crafting Careers series is an initiative of the Youth Voices Leadership Team (YVLT) and their commitment to

  • expose young people as early as possible to jobs in agriculture whilst they are at school
  • ensure there are multiple touch points to agriculture along their school journey
  • equip students and job seekers with navigation resources into agricultural career pathways and jobs
  • ensure industry routinely assesses its skills and credential requirements
  • inspire the agriculture sector to take a whole of supply chain approach to being the image we want the world to see
by Action4Agriculture

Meet Francesca Earp who is hungry for equality

In partnership with Corteva Agriscience we invited young people in agriculture to share with us their journey to a career in the agriculture sector. We asked them to show us what they stood for and if they could wave a magic wand what would they change.

Today we meet Francesca Earp  who shares with us her

  • Belief that gender inclusivity is the future of food security.
  • Young people can contribute to international agriculture
  • Empowering women benefits everyone

The is Francesca’s story ……

In November of 2018, less than a week after my final exam for my undergraduate degree, I packed my bags and moved to Laos. As my friends prepared for a uni free summer, I purchased a pair of zip-off pants. While my classmates worried about their final exam results, I worried about the waterproofing of my steel-capped boots. When everyone else my age was wondering what they were going to do with their lives, I unbeknownst to myself had already started.

I don’t think it was a surprise to anyone when I decided to enrol in my Bachelor of Animal and Veterinary Bioscience, even though the closest I’d gotten to livestock was milking a cow at the Easter show. Despite my lack of experience, I’d somewhat made a name for myself as the girl who loved adventure and getting her hands dirty. During my degree, I spent my holidays in South Africa at a White Shark research centre or as a farmhand at a Goat farm in Rural NSW

 Francesca on a Rural placement on a goat farm in Wellington, NSW.

I wasn’t sure what I wanted to do with my degree, but I did know I was interested in the relationships between communities and their farming culture. I also loved travel and had been hooked since a service trip to Nepal in my high school years

Francesca and girls from the Dream Centre in Kathmandu, Nepal

So, it also came as no surprise when I decided to complete my honours project in Laos, investigating the cost of foot-and-mouth disease control. Just weeks after returning from my trip to Laos, my supervisor asked if I’d be interested in returning to Laos full time. This time as the in-country implementation officer for two agricultural development programs. It was a no brainer.

I flew to Luang Prabang in November of 2018, determined to make a difference. I worked with farmers, government and university staff. It wasn’t until six months into my time in Laos that I realised what I was genuinely passionate about. I noticed that the female farmers sat at the back of the room during training, that they answered on behalf of their husband in surveys and that I was one of the only females in my team. I noticed female farmer exclusion and disempowerment. After that, I knew what I wanted to do. I became dedicated to the inclusion and empowerment of female farmers in a culturally appropriate manner. I designed non-verbal training tools such as board games and activity books to accommodate for the higher rates of illiteracy due to limited schooling

Female farmers in Xayabuli, Laos playing the board game designed by Francesca

 I ran female only training sessions. I became a PhD candidate, investigating the impact of socio-cultural factors on the uptake of agricultural development training programs, with a emphasis on the female farmer. My focus and passions go beyond the empowerment of female farmers in Laos. Just as food security is a global problem, so too is the exclusion of the female farming community. Female farmers in Australia still suffer the effects of gendered disempowerment themselves. With Australian women only becoming legally recognised as farmers as late as 1994.

Gendered poverty, traditional gender roles and patriarchal perceptions of female leadership all result in female disempowerment. Globally women are more likely to conclude formal education early, be victims of violence and displacement and often bear the responsibility of household management. In many counties, ‘ women are more susceptible to disease, malnourishment and the impacts of climate change.

The disempowerment of females results from long-standing and pervasive gendered marginalisation.

The experience of female farmers is a result of the socio-cultural factors of her community.

It is shaped by:

  • her age
  • her ethnicity
  • her community and
  • her beliefs.

For that reason, we need to tailor our gender empowerment strategies to our beneficiary groups.

Success comes from:

  • acknowledging the intersectionality of the female experience
  • being sensitive to the role of the female farmer in her own community.
  • learning to ask the right questions.
  • ensuring that development is custom-made to each community we apply it to.
  • being vigilant that the empowerment of marginalised groups is self-directed.
  • putting these women in the position that they can define their own empowerment.

Once we learn to do that, we will be empowering women the world over. Learning to tailor extension programs in Laos can teach us how to empower our own female farming communities here in Australia. Its an answer to a much bigger question.

Back in Australia, after a year and a half of living in Laos, I am still dedicated to the empowerment of the female farmer. To achieve my goals in gender development, I have devoted my studies to learn more about gender, sustainable development and agricultural extension. This has meant I had to make many changes to my original study plans, which saw me move to Cairns to complete my Masters of Global Development at James Cook University. For this Masters program, I am writing a thesis investigating the role of academics from the Asian region in creating feminist theory and scholarship. I am also completing a Master of Philosophy (science) at the University of Sydney, exploring the engagement of female farmers in gender-sensitive agricultural development projects in Laos. I will then begin my PhD at James Cook University in 2022, investigating the tensions between Western academic understandings of culturally sensitive female empowerment and its implementation in agricultural development programs.

I believe that we need to understand and recognise the cultural script of beneficiary communities so that we can tailor agricultural extension programs to these socio-cultural factors. More importantly, I believe in the power of the female farmer. I believe that inclusivity in agricultural extension programs will improve their equality and their successes. I believe that gender inclusivity is the future of food security.

 

Young Farming Champion Dr Anika Molesworth recently interviewed Francesca for our Leadership is Language series. You can watch the interview here

Read Francesca’s blog “Things my father taught me ”  here

Connect with Francesca:  LinkedIn and on Twitter 

#BtheChange #Changemakers #YouthinAg #YouthinAction #SDG5 #SDGs

 

by Action4Agriculture

Australian Agriculture beams live into New York City

Through The Archibull Prize we shine a spotlight on the wondrous range of careers available within Australia agriculture. We do this by pairing schools with Young Farming Champions, facilitating career competitions which teach young people how to hone their employability skills and wirte a resume that helps them stand out from the crowd

We also identify others doing great stuff highlighting the diversity of careers in agriculture and the diversity of people chosing those careers.

One of these partners is the Visible Farmer Project, a series of short-films telling the stories of women working in agriculture and promoting the fact that 49% of all food in Australia is produced by women. So successful has this project been that yesterday it was selected to feature at World Webfest Mania, an innovative film festival right in the heart of New York City!

Gisela and Carsten

Gisela Kaufmann and Carsten Orlt the dynamic duo behind Visible Farmer 

Check out this Facebook feed to find out more about the live streaming event and the Q&A session.

Our extensive monitoring and evaluation programs tell us it is absolutely pivotal for agriculture to show people who they can be.

We know that when young people first consider the idea of a career in agriculture their thoughts run to farmers, shearers and old blokes with dogs but after participating in The Archibull Prize, where they learn from our partners such as Visible Farmer, they expand this vision to include scientists, agronomists, biosecurity officers and veterinarians.  In fact they learn that in agriculture is the place they want to be.

Careers In Agriculture

We are proud to showcase Visible Farmer on the Archie website and in doing so, beleive the message reaches even more young minds in rural and urban Australia.

 

by Action4Agriculture

Kylie Schuller – the journey so far which includes a move to America in March 2020!!!!

Kylie Schuller Photo Source RAS of NSW

March 2020. Coronavirus is reaching its tentacles around the world, spreading fear and causing unrest and uncertainty. Does this sound like the time to take on a new role in North America? Heck, yeah! Give Kylie Schuller a challenge and sit back and watch her meet it.

Kylie Schuller is one of our earliest Young Farming Champions, having joined the program seven years ago in 2013.

“The Young Farming Champions program taught me so much about how to communicate and get your messaging right, skills which apply every day in my job,” she says.

With her recent move to Atlanta, Georgia, USA we thought it was an ideal time to catch up with her journey so far and find out what advice she can give to current YFC and the new cohort embarking on the Cultivate – Growing Young Leaders program.

Kylie grew up on a beef feedlot in rural NSW and her family established a Shorthorn stud in 2001 but she is the first to admit she was not enamoured with agriculture growing up.

“I won’t lie to you, when I was younger living on the farm wasn’t something I was proud of or even enjoyed,” she says. “There was lots of hard work to be done and it seemed to always need to be done when it was 40°C or bucketing down raining. I wish that I could tell you that there was a moment that changed my life, that made me realise how important beef production and agriculture is to our society, but there wasn’t! Somewhere between being obsessed with “Home and Away” in year 7 and travelling across America looking at cows on my “gap” year I found a passion for beef production, second to none!”

Kylie completed a Bachelor of Livestock Science at UNE in 2011 and soon after took a role with domestic foodservice supplier Andrews Meat Industries. Her role was initially involved with administration and support and over the years has grown as the company, too, has grown and expanded. She has been exposed to all aspects of premium beef brand supply chain management and in March accepted a new position with Andrews Meat Industries as their North American Sales Manager. Her role entails introducing high quality Australian Wagyu beef to distributors, chefs and restaurants.


Jacinta Geddes and Kylie Schuller (right) celebrate Andrew Meats winning the Dick Stone Perpetual Trophy in 2014. Photo source . Listen to Kylie on the Country Hour  here 

In today’s world young people may move through many different organisations in the quest for the perfect job but Kylie has remained loyal to the one company and is now seeing a myriad of benefits from this association. What are her key messages?

  • Invest in Lifelong Learning: “I find that the more I learn, the more I have to learn. I think this is important to consider in every aspect of life, but particularly when it comes to profession. You will always benefit from a new perspective.”
  • Give Back: “If there are organisations and opportunities from who you have benefited then a great way to support them is by giving back. I am very grateful for many of the opportunities I have been given over the years and aim to support those organisations with my time and energy wherever possible to ensure that the next generation gets the same opportunities.”
  • Be Customer Focussed: “For me relationships are everything. I find that the best way to achieve anything is through long term engagement and genuinely caring about the different stakeholders of your operation. In sales it’s really important to build that connection, but I think it is just as important to have those relationships across the entire supply chain so we are all engaged and working for the common goal.”
  • Value Networks: “The world becomes a much smaller place when we connect with people. Whether that be in person or online, I think, especially now, people want genuine connection and building up our networks and how we engage with them is a big benefit to us all.”
  • Loyalty: “Some people are so eager to climb the ladder, get the next achievement or accomplishment that they end up jumping around between positions and never really dig into a role. I think if you find a company that fits your mission and values, then you should stick it out, because yes opportunities take time to develop, but there is a lot to be learned in the process.”

Kylie recently shared these key messages and learnings with the UNE Agriculture Industry Connect podcast series, and spoke about the challenges of being in America one week before lockdown.

Her role with Andrews Meat also involves the screening of applicants for some roles and she looks for people with multiple interests and dedication to the agricultural industry, whether that be by attending conferences, listening to webinars or participating in programs such as Cultivate – Growing Young Leaders.

“There is so much information available that there is no excuse not to be engaging with industry and we want someone who goes beyond clocking in and clocking out.”

With that in mind what advice would Kylie give to our new cohort of Young Farming Champions?

“Be open minded – taking in the experiences and perspective of the people around you is so valuable and an incredible opportunity,” she says. “And use it – actually get out there and do the work. It’s all well and good to talk about something in the room, but it is getting out and doing the work of connecting with people about their food and fibre that is the most rewarding.”

 

 

 

by Action4Agriculture

Emma Ayliffe and Marlee Langfield show the value of Place-Based Leadership skills for rural Australia

Marlee Langfield and Emma Ayliffe proud young agriculturalists

As part of our series showcasing champions in government, not for profits and the private sector doing great stuff we will be sharing stories about rural entrepreneurs, community champions and young people walking the talk as role models.

The research shows for young people in rural, regional and remote Australia to navigate change and take advantage of agricultural and STEM career pathways in their region they have to see “what and who they can be”.

Today we are showcasing two of our Young Farming Champions who epitomise place based leadership at the highest level and are using what they have learnt on their journey to multiply other leaders in their region.

First Hilux out of the shed is Emma Ayliffe followed by  cropping farmer Marlee Langfield is spending plenty of time on her tractor in the next few weeks.

Picture You in Agriculture (PYiA) believes in giving voice to young leaders in rural Australia. It does this by equipping them with skills to communicate their stories, in positive terms, to varied audiences, and by providing a safe place to practice what they have learnt. We call these people our Young Farming Champions (YFC).

YFC understand that in order to create stronger communities in regional, rural and remote Australia place-based leadership is key. Leaders working in their own regions, with their own people, are highly motivated with a strong desire to capitalise on future economic opportunities.

Here we shine the spotlight on two of our successful place-based leaders: Emma Ayliffe and Marlee Langfield.

As often the youngest person sitting on boards and committees Emma has come a long way from her childhood tailing wild merinos on stations west of Port Augusta. Today she is a respected agronomist, business owner, farmer and community leader.

Emma Ayliffe Summit Ag

Emma Ayliffe cofounder of Summit Ag, entrepreneur and board member

Emma joined the YFC program in 2015 and has been an active member ever since, rising to the position of Chair of the Youth Voices Leadership Team (for YFC alumni) in 2020. In these short five years Emma began her working life as a cotton agronomist on the lakebeds south of Menindee, was head-hunted by Elders to fill a combined research, development and agronomy role, and in 2018 co-founded agricultural consultancy Summit Ag.

Along the way she has been a committed community and industry leader with roles including:

Emma has presented at various industry events including the 2019 Summer Grains Conference and the 2019 PYiA Professional Learning Weekend.

In 2020 Emma was named a finalist in the NSW Young Achiever Awards in recognition of her leadership in rural Australia.

Invisible Farmer

Marlee Langfield Photographer Catherine Forge Source Museum of Victoria

As CEO of Cowra agribusiness Wallaringa Trust, farmer and grain grower Marlee is a steward of the land and a leader in her community. Her family have been farming around Cowra for five generations, three of which have been on Wallaringa.

Marlee joined the YFC program in 2016 and in 2020 took on the position of Social Media Co-coordinator, a natural progression for a young woman already holding leadership positions within her local community including:

In 2019 Marlee’s farming journey was highlighted in the Invisible Farmer project and in 2020 she is furthering her leadership journey as part of the Grain Growers Limited Social Leadership Program. Once graduated Marlee is set to become part of the #grains100 alumni -a group of 100 influential and powerful voices that can communicate critical subjects beyond the farm gate.

“I believe communities need creative, innovative and courageous young people who can connect, collaborate and act. Transition of leadership from one generation to another is inevitable and if we, as young people, want to breathe life into our communities and see them continue from strength to strength we need to come to the table and be active participants.”

Marlee and Emma both believe one of the important facets of leadership is mentorship of the next generation, and in this they welcome Jess Fearnley to the role of Cultivate Intern with the Youth Voices Leadership Team..

Jessica Fearnley

Jess Fearnley Cultivate Growing Young Leaders program participant and Australian Women in Agriculture Youth Committee member

Jess is one of our current participants in the Cultivate Growing Young Leaders program  with expressions of interest now open. Successful applicants will receive a two-year package of support including media training, networking and mentorship opportunities to help them share their stories with the nation and graduate as Young Farming Champions.

Jess, who began her YFC journey in 2019, is already displaying leadership potential being on the Australian Women in Agriculture Youth Committee. PYiA looks forward to giving voice to yet another place-based leader in rural Australia.

 

 

by Action4Agriculture

Young Farming Champion Jessica Fearnley is using her communication skills to kickstart her leadership journey

At Picture You in Agriculture we design our learning and development programs to support Young Farming Champions on their emerging leadership journey. We partner with their workplaces to equip, empower, position and mentor them.

Jessica Fearnley

Young Farming Champion Jessica Fearnley who works in horticulture as a development officer with the NSW Department of Primary Industries 

In this edition of our Lessons Learnt series we look at how the power of this model has enabled Jessica Fearnley to hone communication skills learnt in the first year of the Cultivate – Growing Young Leaders program by sharing her EvokeAg experience on the NSW DPI twitter account.

Jessica who works in horticulture as a development officer, joined the Young Farming Champions program in 2019, sponsored by her employer NSW Department of Primary Industries.

“Horticulture is one of highest value industries in the agricultural sector and people interact with it every day. There is a story to be told about the people and the places behind the horticultural industry and the people who consume Australia’s diverse array of fruit and vegetables in terms of how the food is grown, produced and how it ends up on supermarket shelves. I wanted to continue my career development by telling these stories and the Young Farming Champions Program seemed to offer the best way of doing this.” Jessica Fearnley

Through the Cultivate – Growing Young Leaders program Jessica learnt skills in media and communication.

“My presentation skills improved dramatically after the workshop and I now apply this in my day to day work. I am required to present at field days and conferences and I now know I can get up and entertain people, whilst delivering my message and ensuring it resonates.” Jessica Fearnley

The workshops also taught her the importance of delivering messages simply and this skill become particularly relevant when Jessica was selected by the Centre for Entrepreneurial Agri-Technology (CEAT) as one of six emerging leaders to attend the 2020 EvokeAg event held in Melbourne in February, and her employer asked her to tweet about the event.

“I was given the very exciting opportunity to take over the NSW DPI twitter account to advocate my experience at the EvokeAg conference. This stretched me outside my comfort zone and although I was nervous I felt honoured my employers trusted and supported me to amplify the voices I found interesting on the day and advocate their message to 8726 followers.”

Jessica Fearnley NSWDPI

“It was a great chance to put into practice the concise communication skills I learnt at the YFC workshops and deliver my messages within 280 characters. As a recent graduate I was elated to have the power for my messages and thoughts to reach so many people. I am very supported by my team around me at DPI and I feel they are equipping me to develop my leadership skills as well as help others through the ability to practise and fine tune what I learnt in the YFC program.”

Picture You in Agriculture knows knowledge itself is not the key to success. Success comes when this knowledge is applied and when young people are given a road map for their leadership journey. When we trust people with autonomy and authority we give them an opportunity to prove themselves. When people are given autonomy over their work they feel connected to a purpose and part of a team that cares for them.  With support from NSW DPI and her new Young Farming Champions family, Jessica is taking the first steps on what we hope will be a long and rewarding journey.

Thanks Jess for sharing your lessons learnt and mega shoutout to our supporting partners empowering young people to solve tomorrows problems today

2019 Partners

by Action4Agriculture

Young Farming Champions Emily May and Rebecca George share their lessons learnt from their Year One journey

Following on from our chat to new AWI YFCs Matt Cumming and Tom Squires we now find out what the new UNE YFCs thought of their first year of the Cultivate – Growing Young Leaders program.

Rebecca George and Emily May are both studying at the University of New England and have completed the first year of the YFC program where, like Matt and Tom, they gained media training and skills in how to present their story and networked with other young people in agriculture.

“The opportunity to do personal and professional development and to meet other passionate aggies was my motivation for joining the program. I  was keen to learn how to spread positive messages about agriculture in everyday life.” says Rebecca

For Rebecca and Emily, the power of presenting a positive story was a revelation as they became aware of the connotations of reinforcing negative stereotypes.

 “I learnt the power of having a positive vision to inspire people to join a common cause. The personal story I have chosen to share with school students has changed and I now place a greater focus on sharing more of the positive impacts of my journey.

I live and work on farms in Western Sydney and urban expansion is replacing our fertile farmland all around me. I want everyone to be as passionate as me about getting the right balance between land for housing people in Western Sydney and land for feeding people.

Did you know the vegetables produced in the Sydney region account for 22% of all vegetables supplied in NSW? At times of the year, the Sydney region is the source of 90% of NSW’s vegetable products.

Not only this, agriculture on the edge of Sydney provides ecological benefits that are known as ‘ecosystem services’ – the types of values that we enjoy from having green space and biodiversity. Other examples include improved water and waste management, reduced urban heat effects and improved air quality, reduced carbon emissions, conservation of biodiversity, and improved nutrient recycling. Farms also provide mutually beneficial partnerships for job creation and renewable energy generation” says Emily

Emily and Rebecca’s first Cultivate – Growing Young Leaders workshop coincided with a professional development day for teachers delivering Kreative Koalas into primary schools and the chance to network was another highlight for the girls.

“My major highlight from the program was the formal dinner we attended during the first workshop. During this night we met people from various backgrounds including new and alumni YFC, teachers and our YFC ‘tutors’. This was a great experience as it made me come out of my shell and talk to people.”

“The other YFC motivate and inspire me so much. This was my highlight of the program. It is a very special thing to have a large group of people who are all passionate and incredibly knowledgeable to work with, and I learnt something every time I spoke with a YFC.”

Recognising the power of learning from others and having opportunities to practice what you learn are pivotal to success the Picture You in Agriculture team work closely with our supporting partners to ensure success.YFC Impact Talent DevelopmentDeveloping their personal stories, learning about the media and networking with others has led Rebecca and Emily to become more involved with ag-week at UNE and to spread their agricultural knowledge beyond their own circle of friends and family.

For Emily this has led to an association with the Hawkesbury Harvest.

“Through connections made with YFC I was put in contact with the Hawkesbury Harvest Trail who offered me the opportunity to be one of their voices for their segment on ABC radio. I have applied what I have learnt by reducing the amount of jargon I use in my speech and ensuring the message I portray is of positive nature. Making sure to not reinforce the negative has also been important in developing my messages to be aired on ABC.” Emily May

Listen to Emily on the ABC on the radio

With both girls keen for their second year of the Cultivate – Growing Young Leaders program they realise the importance of being proactive in their training.

“I think this program is unique in that the more you put in the more you get out. I am now confident I can use my voice to advocate for agricultural change.” Rebecca George

Shoutout to our supporting partners who are empowering young people to collaborate and solve tomorrow’s problems today

2019 Partners

 

by Action4Agriculture

Cultivate – Growing Young Leaders Roundup

At Picture You in Agriculture we love the quote

‘There is no such thing as failure.

You either succeed or learn!’

and we love to share what we learn from our Young Farming Champions.

In recent years the initial training of the Young Farming Champions (YFC) has been formalised in a two-year Cultivate – Growing Young Leaders program. In this edition of our Lessons Learnt series we talk to the Australian Wool Innovation sponsored YFC who completed the first half of the program in 2019 – Matt Cumming and Tom Squires.

In their first year Matt and Tom, both shearers, undertook media training, immersed themselves in the networking resources of other YFC and learnt how to tell their own stories to the world to promote shearing as an exciting career choice.

1H6A5017

“I’ve worked in shearing sheds, on and off, for 6 years. As shearers we strive to do the best job we possibly can, and we do so in a professional manner. It’s an industry that cares about people and cares about sheep and I wanted the opportunity to share that far and I wide.  I wanted to tell people about my life growing up on the land and how great it can be. I thought Cultivate – Growing Young Leaders would be a great stepping-stone in allowing me to do that.” Tom Squires

A career in wool lets Tom lead the lifestyle he has always dreamed of 

During the workshops Tom and Matt were given an insight to the workings of the media and got the chance to be interviewed by a journalist.

“One of the key skills I learnt from the training was how the media can help you get your message across and how it can get it all wrong if you don’t have the right facts and or haven’t done your research to ensure they receive the correct message,” Matt says.

For Matt shearing is a lifestyle that allows his family to work and play together 

“Being able to talk to leading journalist in the media industry was brilliant,” Tom says. “It challenged me to think from another angle. For example, the one-on-one interview I had with the journalist made me realise journalists wouldn’t run a story unless they know it has an interesting angle for their readers. Now, it may seem common sense, but I never sat back and thought about it. From there it made me think about what is it I really care about and how can I communicate that in a way that will inspire other young people to join me in a career in wool”

Tom and Matt also learnt that to able to effectively talk to the media required the polishing of their own stories; to reduce the use of jargon, to talk in descriptive and personal tones, to use real-life examples rather than facts and to tailor their presentations to a particular audience.

“The program has given me an insight into better crafting a presentation for an audience beyond the agricultural industry,” Tom says. “After presenting, the feedback given was focused around me making sure what was on the slides was able to be read and understood by anyone. This prompted me to shape my presentation more around myself and my own life experiences, rather than telling facts and figures about the industry.”

Adding to this story-telling skillset, Cultivate – Growing Young Leaders also delivered training in the often daunting arena of public speaking and introduced Matt and Tom to a network of young agricultural professionals who can support and encourage them in their own careers.

And so, one year into the program, what have been the highlights for these new YFC and how are they employing their new skills? For Tom, seeing other young leaders striving for success in agriculture has become a great driver.

“In some ways its like shearing,” he says. “In the shearing sheds you always want to be as good as the best shearer (referred to as the gun) in team. You look at the gun and think if he can do it why can’t I? This program was the same for me. I looked around at what the others had achieved and what they had done for the industry and it made me want to do the same.”

For Matt the program is providing continuation of his leadership journey.

“I now have the confidence to want to change and to make a difference within my industry by telling my story and achieving my goals,” he says. “The Cultivate – Growing Young Leaders program has taught me that I can lead the way in my industry, and it has given me skills to develop myself and help others to achieve any outcome we are striving for.”